The build, measure, and learn cycle is just what it sounds like—the process of building on your idea, testing your assumptions through rapid experimentation, learning from the results, and repeating until you find what actually works.
It's been used throughout history, and in this resource we show you real-life examples, explain each step of the process, and show you how you can implement it into your planning and development strategy.
When you use the build, measure, and learn concept you can go from creating something no one wants to building something that has an audience waiting to claim it.
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