How to Develop an Effective Persona is a complete stack of resources designed to help you brainstorm, collect, and organize information into individual personas that represent each audience segment you're striving to connect with.
Plus, you’ll get access to four customizable persona templates you can share across your organization.
“ Forming personas for your congregants helps you align with them on a deeper level from the beginning. This gives your church's marketing strategy an advantage . . . ”
–Forrest Hersom, Gloo Marketing