Intro to Data 

Understand the difference between first, second, and third-party data—and how each type of data can inform the way your organization does outreach.

Get a comprehensive introduction to first, second, and third-party data in this short guide—along with your own data-planning worksheets so you can take inventory of the data you already have access to, and see at a glance where you have “holes” to fill.

When you understand data, and can identify where you’re missing valuable information, you can create strategies to fill in the "holes," and reach and serve your people better.

When you download this guide, you’ll get:

  • An intro to data
  • An overview of first, second, and third-party data
  • Worksheets to inventory your data sources

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