Motivations Messaging Playbook

This playbook was designed to help you understand the motivations that influence how your audience interacts in the market. This helps you create messaging that addresses specific needs or desires, and provide solutions that align with your audience’s pain points or end goals.

This resource goes into the dos and don’ts of every motivation in the Gloo platform, along with words that are likely to resonate with that audience. It includes wordclouds so you know which words to use to connect, and which will evoke an emotion connected to each motivation.

It shows all of these factors in action through sample ads. It's a must-have before you begin any digital-media campaign.


This playbook will help you:

  • Understand core motivators
  • Know your audience
  • Be authentic
  • Show why you care

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